RallyRally was a design studio dedicated to social change, supporting progressive organizations through creative strategy, branding, graphic design and digital. We are now working as part of Briteweb.

We work across Canada, the United States and around the world to advance solutions to global challenges ranging from climate action to human rights advocacy to equitable urban planning. We believe that thoughtful design and communications can play an important role in creating a more just society. We rally around these causes with visionary changemakers and their communities.

We have built a reputation as a leading creative agency working at the intersection of design and the public good. In 2021, RallyRally grew to become a part of Briteweb, a social impact agency and strategic partner specializing in branding, digital and marketing solutions for nonprofits, foundations and purpose-driven companies. Learn about our enhanced capabilities as an integrated team.

Our capabilities

  • Branding
  • Visual Identity
  • Strategy
  • Naming
  • Messaging
  • Campaigns
  • Social Media
  • Web Design
  • Web Development
  • Video/Motion
  • Publications
  • Annual Reports
  • Data Visualization
  • Communications

Our process

1. Research & Insights

We immerse ourselves in your world and become an extension of your team. Our curiosity opens up dialogue and leads to insights that we use to establish a strategic foundation for the project.

2. Design Concepts

We experiment, bringing to life visual expressions that respond to the opportunity from different approaches. We explore a range of design concepts then hone in on the direction that best tells your story.

3. Design Development

We dive deeper, evolving and refining the chosen design direction. We listen to your feedback and develop a strong visual system. We mind the details but never lose sight of the big picture.

4. Activation

We build it out, beautifully executing the approved design. We review together, refine, and prepare for launch. We hand off the final files, make sure you’re equipped for future success, and can also provide ongoing support.

Fields we often work in

  • Arts & Culture
  • Clean Tech
  • Climate Action
  • Community Engagement
  • Education
  • Environment
  • Food Justice
  • Health
  • Housing
  • Human Rights
  • Inclusion
  • Parks & Rec
  • Philanthropy
  • Policy
  • Public Transit
  • Social Entrepreneurship
  • Social Finance
  • Urban Planning

Client Experience

We have worked with nearly 200 inspiring non-profit organizations, foundations, governments, institutions, and social-purpose businesses. Here are a few.

Kind Words

“I’m so glad I decided to entrust the RallyRally team with the development of our brand. From start to finish, they were respectful, professional and accommodating throughout the process, not to mention values-aligned and fun to collaborate with.”

– Anita Li, Founder & Editor-in-Chief, The Green Line

“RallyRally are among my most favourite collaborators. Their unique ability to translate complex ideas, complex processes, complex issues into accessible, beautiful, and relatable visual design is such a necessary part of advancing urban equity.”

– Zahra Ebrahim, CEO & Co-Founder, Monumental

“RallyRally has a knack for translating complex research into lucid, visually engaging communications. The team knows the content and how to make it shine, with thoughtful design work that demonstrates a deep understanding of the issues.”

– Cherise Burda, former Executive Director, City Building at Toronto Metropolitan University

“From our first meeting with RallyRally, the process was creative, thoughtful and fun. Their proficiency, warmth and helpful partnership approach made this project truly magic.”

– Geraldine Cahill, former Manager of Programs & Partnerships, Social Innovation Generation

“It was a delight to work with RallyRally. They designed an identity for our project that was instantly recognizable. Their work creating culturally sensitive representations of Torontonians was a key factor in our success.”

– Daniel Fusca, Manager, Public Consultation for Parks, Forestry & Recreation, City of Toronto

“RallyRally has a rare gift for drawing in community momentum, bringing the places and faces behind a project to the heart of its public image. Their work is socially sensitive, asks good questions about representation, and endeavors to reach boldly into a collective future for the cities we want.”

– Denise Pinto, Innovation Manager, Accenture

“On each project the RallyRally team brings a keen and creative eye to the big picture messaging, while never losing sight of the smaller details. They have a passion for their work, a track record of delivering projects on time and on budget, and their helpful demeanour makes working with them a real pleasure.”

– Andre Vallillee, Environment Program Director & Anne Perdue, Senior Editor, Metcalf Foundation

“We have welcomed RallyRally’s familiarity with the social sector and their ability to creatively translate complex issues into communications materials that are accessible and engaging to diverse audiences. We value the depth of knowledge and experience they bring to the topics they work on, and their passion for making a difference.”

– Laurence Miall, former Director of Communications, McConnell Foundation

“The RallyRally team really understood what our organization is all about, and worked with us to refresh and refine our brand in a way that anticipated our future needs.”

– Keagan Gartz, former Executive Director, Cycle Toronto

“Working with RallyRally was a dream. They created a brand identity and website that resonate deeply with our target audience. We’re getting lots of new clients.”

– Tim Nash, Founder, Good Investing

“It’s a pleasure collaborating with RallyRally to develop compelling visual messaging to help us communicate about sustainable development to international audiences. We consistently appreciate the team’s aesthetic sensibility and how open they are to dialogue.”

– Christian Ledwell, Knowledge Manager, NAP Global Network, International Institute for Sustainable Development

“RallyRally has helped us tell the story of our climate innovation fund for the last three years. They created visuals that brought our data to life, clearly demonstrating our impact in communities across Canada. We appreciate the team’s collaborative approach, asking the right questions and listening to our feedback throughout the design process.”

– Rebecca Sivel, Advisor, Impact Measurement & Performance, Federation of Canadian Municipalities

“I have enjoyed every collaboration with RallyRally, whether developing publications, leading community bike tours, or teaching students about impactful storytelling. They are a passionate team that brings a fresh approach to organizations working towards positive change.”

– Jo Flatt, former Senior Lead, Evergreen

“RallyRally are thoughtful collaborators, whose creative thinking, attention to detail and design expertise helped us distill a complex housing policy into compelling communication materials that hit home with a diverse range of Toronto residents.”

– Christine Ono, Project Manager, Housing Policy, City of Toronto