Jane100 was a year-long celebration of the life and legacy of Jane Jacobs, the inspiring urban theorist, author and citizen activist who made Toronto her home for nearly 40 years. To mark the occasion of what would have been her 100th year, RallyRally and other members of the organizing committee invited the public to organize and a end events that engage citizens in dialogue, action and the spirit of Jane – be it a book club, a block party, a film screening, or a day of community design.
We developed the Jane100 identity, combining an expressive sunburst with a custom handlettered wordmark which includes a subtle reference to Jane’s signature eyeglasses. We also designed the website with a celebratory colour palette and images of community activities suggesting the many possibilities of Jane100. The platform fuelled a year of powerful dialogue and action.